A café owner had a morning queue and an evening spreadsheet of Instagram DM orders. An admin retyped messages into a table and called to ask “do you still have lemonade?”. After a Telegram bot launched, half that routine disappeared — not because people were fired overnight, but because the bot took the night shift of FAQs and orders.
What a Telegram bot actually does
- take orders and bookings
- answer FAQs (hours, delivery, payment)
- push statuses into a CRM
- collect payment / deposit where it makes sense
- escalate to a human when the case is non-standard
When a bot pays off
- Repeating questions and orders
- Demand outside business hours
- You want leads in one place
- You have a CRM and hate losing chats
When it doesn’t: a one-off campaign with no process, or a product that needs an hour consult per order.
Cost (ballpark)
Simple FAQ + lead capture: low tens of thousands CZK. Orders + CRM + team alerts: mid tens+. Complex flows with payments and Mini Apps: custom quote after a brief.
At PrometeyLabs we don’t publish fake “packages from €99”. After a short brief we price the scenario, integrations and timeline.
Pre-build checklist
1. What’s the bot’s one-sentence job? 2. Where does data come from (catalogue, slots, prices)? 3. Where do leads land (CRM, email, Slack)? 4. What happens off-script (human / fallback)? 5. Who maintains content after launch?
Conclusion
A Telegram bot isn’t a toy. It’s an employee that doesn’t sleep — if you give it a clear scenario and integrations.
_Want a bot built end-to-end?_ Describe the task and integrations — we’ll estimate without a made-up price list.
